About Us

Reshaping blood culture collection standard of care

Kurin® is a privately held, certified minority owned business dedicated to engineering better healthcare through innovative, cost-effective, clinician-approved technologies. Building on the successful invention, clinical adoption, and corporate acquisition of Curos disinfecting port protectors, Kurin is focusing its depth of experience in medical device engineering, marketing, sales and service, to tackle the persistent and costly fallout of false positive blood cultures. With agile development capabilities and intense customer focus, we expect the Kurin Lock® specimen diversion device to quickly gain caregiver acceptance, enable automated diversion during blood culture collection, and, become the blood culture collection standard of care in hospitals.

Curos is a registered trademark of 3M Corporation.

The Team

Bob Rogers

Founder, CEO and Chairman of the Board

Bob Rogers has been in the medical device industry for nearly 35 years. His industry experience has provided him with a foundation from which he has developed several innovative devices. Specifically, Mr. Rogers is recognized as one of the founders of the luer-activated valve industry estimated to exceed annual sales of $1.2 billion worldwide and the disinfection cap market estimated to exceed $1 billion annually. As the CEO of Ivera Medical from 2007-2015, Rogers led the creation of an entirely new market space with the development of the Curos disinfecting cap product line, an innovation that was acquired by 3M Corporation in early 2015. Rogers has a keen eye for identifying opportunities and developing elegantly simple designs to address pervasive healthcare issues. His patented ideas have founded several companies including Ivera Medical, Bridge Medical and Mission Medical Devices. He has held executive management positions with PPG (Sensors Division), Bridge Medical, CardioNet and Ivera Medical. Rogers is a holder of 25 patents with several more pending. Rogers was awarded 2014 Healthcare Entrepreneur of the Year by the San Diego Business Journal. He holds a B.S. degree in Business Economics from the University of California, Santa Barbara.

Matt Heindel

Founder and EVP Marketing and Business Development

Matt Heindel has spent over 30 years in the medical industry, with an emphasis on commercializing technologies. Most recently, he was VP, Business Development at Ivera Medical heading the international and domestic marketing and sales communication efforts that made Curos™ the leading name in disinfection caps. Prior to this, he served as COO with NeoMatrix and VP, Sales and Marketing with Prism Enterprises. Matt began his career with McGaw, Inc. where his 16-year service encompassed multiple sales and marketing management roles, including a 2-year assignment in the Middle East where he acquired a passion for International markets. Matt has broad experience with capital and disposable products, domestic and international markets, as well as direct, independent sales representatives and distributor-based sales channels. Matt holds a B.S. in Psychology from Cal State University, Bakersfield, and lives outside of San Antonio, TX.

Dave Lloyd

Founder and EVP Sales

Dave Lloyd comes to Kurin with over 30 years of experience in the medical industry. He has spent his entire medical sales career focused on hospital and homecare IV infusion. At Ivac, Dave was a #1 Sales Representative, Presidents Club member, and held positions in sales training, finance, and product management. At Block Medical, Dave helped launch the HomePump, and was the #1 Regional Sales Manager. Prior to Ivera Medical, Dave served as VP of Sales for specialty distributor, Advanced Medical Systems, and VP of Sales and Marketing for Churchill Medical Systems, both of which were acquired by Vygon. At Vygon U.S., Dave was VP of Sales and integrated the Vygon Neonatal product line into the U.S. market. Most recently, Dave excelled as Vice President of Sales for Ivera Medical where he achieved sales greater than $30 million in a greenfield market in just 4 years. Dave has a B.S. degree in Marketing from Penn State University. He lives with his wife Anne in Lancaster PA.

Abby Norfleet

VP, Clinical Outcomes

Abby Norfleet comes to Kurin with over 12 years of experience in the healthcare industry. Starting as a critical care nurse at a renowned level one trauma facility, Abby found a passion for improving patient care, outcomes, and healthcare expenses both at and away from the bedside. She worked as a clinical specialist education consultant for various medical device companies while maintaining her position at the bedside. Abby joined Ivera Medical in 2012 as a member of their Clinical Integration Team, helping to build a unique approach to achieving long-term sustainability of clinical outcomes.

After the acquisition of Ivera by 3M Corporation in 2015, Abby lead the 3M Clinical Outcomes Team, supporting the vascular access, infection prevention and wound care portfolios. She participated in several new product launches and built the 3M PEAK Clinical Outcomes program. Ultimately, Abby became a 3M Strategic Solutions Director tasked with creating supportive partnerships between the 3M US Medical Market Center and key accounts within large IDNs. Abby has her degrees in Biology and Nursing from University of North Carolina Wilmington and Central Piedmont Community College, respectively and she holds a certification as a Green Belt in Lean Six Sigma. She lives in Charlotte, North Carolina with her son, Weston, and dog, Izzy.

Eddie Rodriguez

Board Member and Corporate Counsel

Eddie Rodriguez’s practice is focused on a full range of corporate and securities matters, including corporate formation, mergers and acquisitions, venture financing, technology licensing, and general business counseling for both public and private companies. He has extensive experience with counseling public and private companies in the life science, telecommunications, software, hardware, e-commerce and information technology industries in a broad range of transactional matters. Eddie has represented clients in over 200 mergers and acquisition transactions, some in excess of $1.8 billion, and has represented investors and private companies in numerous private equity financings valued in excess of $200 million. Eddie is admitted to practice in California. He is a member of the American Bar Association, the California Bar Association and the San Diego Bar Association. He received his B.A. from the University of California at Los Angeles (1991), and his J.D. from Stanford Law School (1994).

Luis Maseda

Board Member

Luis Maseda is currently President of NP Medical, a Jabil company, which is dedicated to making quality patient care possible through product solutions that address large scale clinical needs. He has built his career principally in the Medical Device and Biotechnology sectors holding a variety of roles spanning from front-line manufacturing operations, R&D, Finance, Sales and Product Management to executive leadership. His contributions have ranged from P&L responsibilities in multibillion dollar transnational companies to being among the first hires for a start-up. His Board of Directors work focuses on hospital, healthcare advocacy, and early stage company advisory. Luis earned a Master of Science in Systems Engineering from the MIT School of Engineering and Management from the MIT Sloan School. He earned his BS in Biomedical Engineering from University of Florida.

Terry Vandewarker

Board Member

Terry has a broad background in operations, finance and mergers and acquisitions. He has served as lead independent director, Chairman of the Audit committee, and as a board member on several companies, including three companies in the medical field – Inamed, Isolagen and Ivera. In addition, he has held various leadership levels including as CEO, COO and CFO at private and public companies. He has been the CEO at Encad, a public company, the President of a division of Eastman Kodak, and the CFO of several companies ranging from venture backed startups to established companies. He is a Certified Public Accountant and has an MBA from the Anderson School of Business at UCLA and a BA in Psychology from the University of California at Riverside.


Kurin has assembled an exceptional board of advisors having the requisite skills in clinical application and theory, patent prosecution, and regulatory affairs.

From the creators of Curos Port Protectors

Curos is a registered trademark of 3M

Contact Us

Kurin®, Inc.
10755 Scripps Poway Parkway, Suite 257
San Diego, CA 92131
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